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Heineken

Sustainability Compilation

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Employee alignment

A compilation telling the story of sustainability and HEINEKEN’s new 0% Beer

We worked with the sustainability team at HEINEKEN to create a series of interconnected stories that linked the HEINEKEN’s innovations programmes, high sustainability values and the farmers, scientists and people that deliver the products. Our product was the new Zero % beer that was going on sale in Eastern Europe. Our challenge was to create the story around it and to ensure that both the sustainability and the innovation story were told.

We connected different people and wrote and interconnecting story that linked them together: the brewer, the farmer, the marketeer and the sales guy.

Shot throughout Europe, the film is used to communcate the passion for brewing and sustainability for all stakeholder groups.

Want to know more about PROOF?

Get the answers to your questions straight from our Managing Director, Sascha Becker. 

Sascha Becker
managing director

Contact

Valschermkade 37C

1059 CD Amsterdam

The Netherlands

info@proof.nl