Heineken

Sustainability & Marketing

The role of marketing in sustainability

We worked with the sustainability team at HEINEKEN to create a series of interconnected stories that linked the HEINEKEN’s innovations programmes, high sustainability values and the farmers, scientists and people that deliver the products.

Our product was the new Zero % beer that was going on sale in Eastern Europe. Our challenge was to create the story around it and to ensure that both the sustainability and the innovation story were told.

We connected different people and wrote and interconnecting story that linked them together: the brewerthe farmer, the marketeer and the sales guy.

Shot throughout Europe, the film is used to communicate the passion for brewing and sustainability for all stakeholder groups.