ING

An online Storytelling platform

ING were looking for a way to unite 50,000 people around the world, to engage them with the business, the brand and the bank and to invite them to be part of the bigger story.

• How do you create beautiful and effective global content on a budget?

• How do you create content that people want to watch?

• How do you inspire 50,000 people monthly?

We created TimeOrange – a place to tell your story.

• We recruited 70 global reporters from around ING: trained them in how to tell a good story and gave them a crash course in filmmaking.

• The result is an interactive website with new stories being posted daily and an audience of 22,000 people worldwide.

And so ING has a new breed of active storytellers, engaged viewers and a stronger internal brand than ever before. The latest reporter to sign up is the CEO himself.