Katinka Huijberts joins PROOF as new Managing Director

25 February 2021
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As of 15 March 2021, Katinka Huijberts will be PROOF’s new Managing Director. Bea Aarnoutse will transfer full responsibility for the agency’s management to Katinka, and will remain involved as consultant and partner. As of 1 May 2021, Bea will also serve as the director of a new PROOF label, PROOF PEOPLE.

Katinka’s appointment reflects PROOF’s drive to further grow and develop the agency. PROOF’s services focus on change communication and employee alignment. Katinka’s arrival will enable the agency to further build on this. Every day, the PROOF team dedicates itself to helping clients with change programmes and improve employee journeys. Through PROOF PEOPLE, the agency now also offers interim management and services.

In the course of her career, Katinka has led large-scale transformations at a number of companies, including ING, WestlandUtrecht Bank and De Goudse Verzekeringen. For the past 18 months, as an independent consultant and coach, she has focused on personal and organisational transformations.

Bea Aarnoutse: “We are delighted to have Katinka on board. Her experience will allow us to take the steps forward that we want to take. Not only does she have a lot of experience with the type of transition that many of our clients are going through, but she has also shown time and again that changes succeed if there is the right kind of attention to employees. She’s a true professional with a huge amount of client experience and a real heart for people. She’s a great fit for PROOF.”

Katinka Huijberts: “I look forward to contributing to PROOF’s ambitions. I’m really passionate about this field of work, as I have learnt that it makes the difference between the success or failure of an organisational transition. I feel honoured to be able to lead this fantastic professional agency and I look forward to working with everyone at PROOF.”

You can get to know Katinka more by checking out our five questions to Katinka.